The Philosophy of Remix Culture

On Saturday, March 28, 2009, the Ann Arbor Film Festival hosted the second public screening of RiP: A Remix Manifesto, a new documentary by Canadian filmmaker Brett Gaylor. Normally I’d put the video trailer at the end, but for those of you who haven’t seen it (or who aren’t familiar with these issues), I’d like you to have a quick crash course in the modern gray area between remix culture and copyright law.

As you can see, the film starts with the controversy surrounding the mash-up artist Girl Talk — real name Greg Gillis — who has been growing in popularity (or notoriety) since the release of his 2006 album Night Ripper. His albums feature hundreds of samples of copyrighted music that Gillis never got permission to use.

Audio: “No Pause” by Girl Talk, from the 2008 album Feed the Animals.

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What’s not seen in the trailer is the four-point manifesto which provides a basic outline for the film. Gaylor calls this “A Remixer’s Manifesto”:

1) Culture always builds on the past.
2) The past always tries to control the future.
3) Our future is becoming less free.
4) To build free societies you must limit the control of the past.

The moment I saw this manifesto, I knew it must have been directly inspired by 1984. (Sorry to sound like a skipping record, but clearly Orwell is an important figure in all these issues.) The quote in Orwell’s book: “Who controls the past controls the future: who controls the present controls the past.” It’s such a simple statement, yet it encapsulates so much about the world. You may need to see the film to completely understand what I mean. Another resource I’d suggest is a website I made in grad school called Connected to Creativity. It’s still hosted on my personal website, and it contains a lot of valuable information about how the Internet is fostering incredible creativity, while the current application of copyright law is dangerously stifling it.

To illustrate the problem, I’ll use an example that relates to the duration of copyright protection. When copyright was first made a law in 1790, it lasted 14 years from the date of creation. This was changed many times over the next 200 years, and the most recent alteration came in 1998. Now copyrighted works are protected for the author’s lifetime plus 70 years. But the term “author” is a slippery one here, because copyright law has been transformed to benefit corporations much more than any individual creators. Copyright law was instated to protect the economic rights of the creator and the fair use rights of the public (fair use says it’s okay to use copyrighted works for certain purposes). But now the vast majority of copyrighted content in the world is controlled by a handful of media conglomerates: Disney, News Corporation, Viacom, Time Warner, and CBS.

Many topics in the film were inspired and informed by the Creative Commons movement and Lawrence Lessig’s 2004 book Free Culture (which I covered here in July ’08). In both that book and this documentary, Walt Disney is discussed at length. Disney himself was a sort of remixer, because many of the first animated films produced by his company were based on stories in the public domain. In other words, they were adapting stories that weren’t protected by copyright anymore or never had been protected. Think Snow White, Alice in Wonderland, Cinderella, Fantasia, and on, and on, and on. But when Walt died, the Walt Disney Corporation took a turn for the worse, and they’ve now become a force of evil in this war.

Creative Commons, on the other hand, are the foremost source of good, and over the past two years I’ve supported them however possible. One way I do that is by licensing all content on Supraterranean.com with a Creative Commons license. Like the founders say in one of the informational videos on their site, they’re laying the framework for an entirely new world culture based on sharing, collaboration, and progress.

As I left Michigan Theater when the film ended, I said to my special lady friend that it was the first time I felt proud to live in Ann Arbor (hey…give me a break…I’m a Spartan to the core). I felt surrounded by people who understood the importance of remixing, free culture, and net neutrality. It became clear that these ideas are at the core of all my work, even if I’m still figuring out how to express my thoughts and feelings. I felt a surge of emotion while watching footage of children in Brazil’s poorest neighborhoods remixing music and art, or dancing together instead of getting mixed up in gang violence. I couldn’t help but imagine what the world could be like if we continue down this brave path.

It seems like a new philosophy is shaping itself, a living philosophy that cannot be invented by any one person. Gone are the days of the dogma; we have no use for that anymore. Now there is only life — how to understand it, build upon it, make it better. Copyright law has prevented humans from being what they should: emergent and symbiotic. Our culture has become stale and rotten, but technology is setting us loose. We’re figuring out new creative ways to expend our life energy, and realizing that this is a far better option than the destruction that human history has seen thus far.

I see a future coming that will belong to no individual; instead, it will belong to all individuals. As time goes on in this new digital culture, we will all own an equal share in the past. And like Orwell wrote, “who controls the past controls the future.” Now we just need to take over the present. Lessig is working on that, too, through efforts to reform Congress and the American lawmaking process. Furthermore, most literary and philosophical genius I’ve encountered (especially surrounding Existentialism) has suggested turning attention to self-discovery, the creative struggle, and free expression. As emphasized in A Remix Manifesto, the creative process has now become more important than the finished product.

Remember this saying? “Be the change you want to see in the world.” Well, Gaylor has taken that advice literally. As announced at the Ann Arbor Film Festival, he has already twice invited other filmmakers to remix this documentary, and some of that material has been worked into the final version of A Remix Manifesto. We were reportedly the first audience to see this third cut. Gaylor also started a website called Open Source Cinema, where anyone can further remix the film. He’s hoping to build it into a platform where filmmakers can remix and collaborate using their own material. Even if you’re not ready to start remixing, you can currently view all chapters of the documentary on the site.

For more information on Creative Commons, here is an intro video from their site.


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