Recently a visitor named Steve posted a huge comment on Pump Up The Truth, my essay about the film Pump Up The Volume. I recommend that you read his entire post. He summarized his thoughts in a list of questions:
Q: You have an idealistic site, aimed at showcasing the output of creative people. Do you get a lot of hits? Do the folks you showcase find an audience?
Q: How many other sites are there that are trying something broadly similar to what you’re doing? What kind of audiences do they pull?
Q: Why should anybody go to your site instead of one of the others – or vice versa?
Q: Ever been to one of the really large creative showcase sites like allpoetry.com? How easy or hard would it be for a good poet to get noticed there? How many people would be likely to notice them?
Q: So, some creative product “goes viral”. How would the audience of a successful viral product of today compare with the audience of guys like Kurt Cobain or Tupac Shakur? Is the difference due to quality of the work, or structure of the media?
Q: Do you think creative work that “goes viral” does so because it’s better than the stuff that doean’t? Or are there other reasons? If so, what would those be?
Here is an excerpt from my response:
To address your point about finite human attention, the core of my argument is that the FM radio and MTV model of music distribution is dead. My stance is more like, “Nobody has power, because power is an illusion.” I say the “center” isn’t worth fighting for, because music is an art form, and the center is based on manipulation and deceit. I think it’s safe to say that mass-produced garbage is usually the opposite of art. American Idol is crap, but it’s not intended for music lovers; it’s for pop culture addicts and those who like being indoctrinated. It’s our monetary system (capitalistic or otherwise) that turns music, books, and other artistic creations into trashy consumer products. I think it’s worthwhile to express yourself, search for truth, and work for progress — but not on the condition that you must be paid for it. Yes, I’d like my passion to be how I make a living, but it might be a long time until that happens.
I am also interested in the back and forth shift from underground to mainstream, especially with music. However, I have become convinced that musicians aiming for the center are looking for a music career, and that undoubtedly removes them from the realm of art. Talk about a paradox: indie music has taken over the public consciousness, turning many bands into the exact opposite of what they first stood for (e.g. — Modest Mouse, The Decemberists, Death Cab For Cutie). I’m not sure that I’d want another Nirvana, but I was never a huge fan. They probably did take advantage of that “psychic desolation” you mentioned. But I think we’re approaching a point when everyone turns their attention inward. We must work on the evolution of human consciousness if we are ever to move beyond the repetitive failures of the last 60 years (or 4000 years, depending on how you see it). And somehow, this always returns me to Fight Club.
I just watched Zeitgeist: Addendum, so I’m sure that is flavoring my lingo here. Essentially the Internet is the best modern example of how our world is constantly in an emergent state. There is no stationary point. It’s ever-changing, ever-growing, ever-improving (hopefully). What has happened in the past decade with music and the Internet does seem like anarchy, but that’s simply because methods of finding music are constantly emerging, and they’re being refined and improved.
The Internet provides many options for finding new music, none of which involve searching through thousands of albums. But then again, I feel that if a band is important enough or valid enough or determined enough, they will somehow find the route to their audience. I get a weekly release newsletter from AllMusic.com, which I can scan for band names and genres, then link to the page if more info is needed. Pandora and Last.fm are both tailoring playlists to the listener’s tastes. They work on slightly different systems, but are both pretty effective in introducing new music. There are also online publications and music blogs. (However, I wrote an essay about Pitchfork. You might be interested in reading that one as well.) Then there are the traditional, but always less used methods of talking with a record store employee or frequenting your local indie music venues. Personally I didn’t have that option before the Internet, because the area I grew up in had neither in close proximity.
I wasn’t familiar with AllPoetry.com or any creative showcase sites. It seems like a good idea. Initially, I’d say my site is different because of the various types of content published here. Secondly, I modeled my site after my favorite print and online publication design, so that people can self-publish their work in a professional, attractive setting. I admit that I needed a place to publish my work, and I was largely unsatisfied with journalism, book publishers, and literary journals. But my work is in no way showcased here, especially if more and more people start to submit (eventually I want them to be able to submit themselves, so that there only need be moderators to check that the creative work is legitimate and not an advertisement, etc).
As for traffic and audience, Supraterranean was launched on June 23, 2008, only four months ago. The site currently gets about 300-400 unique visitors per month. I’m hoping that will continue to grow. I did create the website with an idealistic foundation — the most extreme goal being a revolution of the publishing industry. However, I won’t be disappointed if I don’t meet that goal. Even if this site becomes an incubator for writers, filmmakers, and artists to learn and grow, so they can then move into some aspect of traditional publishing, that wouldn’t disappoint me. I don’t expect Supraterranean to be the end point of progress. It’s just (in my eyes) vastly better than the current system. I think that the publishing industry is about to face what the music industry just went through. One example is Amazon BookSurge, which provides self-publishing opportunities for authors.
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As you can see, some of these topics have already been addressed on this blog. But I’m hoping that interactions such as this will become more commonplace on Supraterranean.
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